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New technology allows almost-free small business web site design for tough economic times.

Until now, a small business web site design involved significant costs, time, and involvement by the owner – not good in tough economic times. New technology has changed all that for the better.

Using new technology and the latest methodologies, Business Directions Online, a Melbourne-based consulting firm, has developed a process that allows them to produce quality company web pages quickly and efficiently. Passing the savings on to their clients, they’re using a unique marketing model so that anyone can afford their web sites.

Frank Wrobel of Business Directions Online said: “In previous recessions, companies that not only survived but actually blossomed, were those who could adapt quickly to changing market and economic conditions whilst maintaining value to their clients. Value is a recession-proof commodity.”

“More than ever before, consumers are looking for value for money. The one huge difference between previous recessions and now is the Internet, and connected consumers are making the most of it. Companies who don’t have a web presence will undoubtedly miss out.”

For the past few years, Business Directions Online has been advising companies on how best to use the Internet to their advantage, leveraging their on-line real estate to obtain new customers, and more especially, to retain their existing clients.

Mr Wrobel observed: “Companies spend a lot of money each year to get new customers. It’s a lot easier and cheaper to sell new or additional products to existing happy customers, than to find new ones. And web sites are the ideal vehicle for doing this. This fact might just be the secret for surviving the recession. Now any small business can have their own web presence.”

Business Directions Online has borrowed ideas from the mobile phone industry to bring their new website concept to market. Whereas having a small business web site designed used to cost thousands or even tens of thousands of dollars, that’s no longer the case. There is a small once-only set-up fee that’s less than the cost of a nice dinner for two. Thereafter, a modest monthly charge covers web site hosting and site maintenance. Full details can be obtained here: http://businessdirectionsonline.com/almost-free-websites/

The new design process is quick and simple, minimising the amount of valuable time the business owner needs to devote to the web site production. They can specify their site design either by choosing options from a web form, or totally interactively using modern communications technology. Using this method, the site can be fully designed in an hour. The finished site is search-engine friendly, and ready to take part in today’s social bookmarking and networking craze.

Mr Wrobel remarked: “We specifically set out to develop a product that levelled the playing field for small businesses, allowing them to compete with the big guys without the financial outlay that used to be needed. I’m proud of what we’ve been able to achieve with modern technology.”

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